Today we are going to be talking about a special way of influencing or persuasion that is not so much about the tactics and strategies but is as effective if not more so than manipulation! This will allow you to be influential more easily and effortlessly! You'll just naturally become charismatic, highly persuasive to people without even trying too hard!

This is especially useful to communications and persuasion professionals who have accumulated every tool available in the persuasion space and now require something special to take it to the next level. By fixing inner game, or his intentions, he can, if he chooses use those proven persuasion tools in his current toolbox and make it much stronger by understanding the principles in this book.

CONTENTS

Introduction

Metamessage

Suggested meta-meanings

Relationship dynamics

Quality of products and services

Quality of work

Over delivering on expectations

Need to Underplay

Principle of reciprocity

Providing Real value

Institutionalized versus Individualized entities

Invisible yet quite noticeable efforts

E very customer is a special snowflake

USP or unique selling proposition

Using in your marketing

Some basic things before you begin

A genuine desire to help

Being the problems solver

Bringing forth an inspired performance

How to develop this kind of performance?

Faith in a clear outcome

Total commitment

Rallying the troops

God is in the details

More about costs

Handling clients

Always be professional

The mechanic

Showing respect

Active listening

Buyer justifications

Invisible decision-makers

Vulnerabilities and imperfections

Smile often

Thinking before you speak