Steve Jobs, CEO of Apple Inc., was truly one of this generationâs most innovative and forward-thinking entrepreneurs. Apple, under his vision and direction, changed the way people interact with each other and think about technology. Known as much for his genius as his privacy, the advice and knowledge he did share with the world gives exclusive insight into the most important man of the past century.
âYour time is limited, so donât waste it living someone elseâs life. Donât be trapped by dogmaâwhich is living with the results of other peopleâs thinking.â
âWe have always been shameless about stealing great ideas.â
âThe cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.â
âRemembering that Iâll be dead soon is the most important tool Iâve ever encountered to help me make the big choices in life. Because almost everythingâall external expectations, all pride, all fear of embarrassment or failureâthese things just fall away in the face of death, leaving only what is truly important.â